What Makes A Logo Good?
A good logo catches the eye - it makes the observer curious or engaged, if only for a short moment... A moment in which an idea and the existence of a company is embedded in the mind rather than filtered out with millions of other daily stimuli.
Through the past years, Action Graphics has designed hundreds of original logos. You see them every day and without your knowledge they have become part of your sub-conscious.
There are three basic types of logos, which can be used alone or combined within one design:
- Illustrative Logos (a logo which clearly illustrates what your company does)
- Graphic Logos (a logo that includes a graphic, often an abstraction of what your company does or shapes to draw the eye),
- and, Font Based Logos (a text treatment representing your company that makes the text more interesting, therefore memorable).
The idea is to come up with something interesting or clever, whether a viewpoint which is different, or an unusual combination of shapes. Perhaps it will be something which will require some guesswork on the part of the viewer, but then be crystal clear when they look at it another way. Simplicity is extremely important. This is not the time to use fancy decorative fonts unless they are “sub-text” and not necessary for the message to be understood. Whether alone or combined with graphics, the text in a logo must be easily readable at small sizes.
A logo must also be functional and practical. A good logo works in it’s simplest form. With the advent of the WEB, it is common to see logos which contain complicated colors, 3D effects and other visual effects. But if the logo cannot also be reproduced to a simple one color flat version for use on faxes, your checks, photo copied documents and promotional products, it is functionally useless. As tempting as it might be to create a “whiz-bang” logo, a designer must always consider all the ways your identity will be disseminated. Once this is successfully accomplished, you can always jazz up your logo later for other applications and the web.
Size is also a critical issue when having a logo designed. A good rule of thumb is that if the logo works well in a business card size, it will scale up nicely to other sizes. Make sure your logo looks pleasing on paper and in a wide range if sizes before committing to it.
Web and print are two entirely different mediums, as are print and signage. If your are having a logo designed, it is essential that you be aware that your logo must be designed for PRINT FIRST and all other applications second. Without getting into the intricacies of print and web resolutions, suffice it to say that they are very different.
Action Graphics & Signs has been in business since 1992. We are most definitely a business committed to this community in the form of public service and the local economy. We are constantly adding new services, and evolving to fit the needs of our customers. After years in the sign and graphics business, we remain committed to the overall success of our customers and their endeavors. We genuinely care about you and your business and feel pride when the businesses we work with experience successes. We always try to take the required time to understand the nature of your business and how you intend to use the products and services we provide. By understanding your needs, we can provide you with the most appropriate products for the job at hand. This includes keeping abreast of the industry trends and making informed decisions on the materials we use. By using simplified pricing, we help our customers resist the temptation to purchase a lower quality than needed, just to save a few bucks. If you want signs and graphics that are designed to help your business survive and grow, for the long haul, then you are at the right place. You may be surprised at all of the services we provide under one roof. With full time graphic designers and our experienced staff, we are happy to provide you with “ONE STOP SHOPPING” for all of your graphic needs.
Relationships are everything to us at Action Graphics and our customers become our friends. Your success is our success.... We look forward to being of service.
Jane Kolmer, President